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Musings from a global marketing professional with a customer experience mindset, focused on strategy and message development for brands. Also share...
Making better decisions with the help of DECISIVE
Quick review of the new book from Chip and Dan Heath,
Decisive: How to Make Better Life Choices in Life and Work
Posted May 6, 2013
The best companies keep it simple
Quick read on how corporate values contribute to
brand building and shareholder wealth
at Johnson & Johnson.
Posted May 1, 2013
Time to move
Same great conversation about marketing, leadership and culture, but in
a new home on Tumblr
. See you on the other side!
Posted Apr 25, 2013